Press Release

February 11, 2014

Everything You Need To Know To Take Care Of Your Baby

“The Encyclopaedia Britannica of baby-care – everything you need to know in a nutshell.” Professor Robert Winston

“It is better than a book, because you can see what they are talking about, they show you how, instead of telling you…fabulous.” NCT reviewer

“I think this is an incredible idea, really inspiring.” Mylene Klass

Essential Parent - news main

Narrated and introduced by Professor Robert Winston and packed with comprehensive and expertly produced advice, the Essential Baby Care Guide DVD is the ultimate resource for any new parent. Including over 8 hours of visual content, the guide shows you everything you need to know about looking after your baby – including breastfeeding, bottle feeding, sleeping, crying, nappy changing, introducing solids, everyday care, health, development, first aid and accident prevention.

All the topics are explained clearly by experts in the field including midwives, teachers, doctors & consultants, first aid trainers and nurses from organisations such as The Royal College of Paediatrics, St John Ambulance and UNICEF.

Launching exclusively in Tesco in February 2014, parents can purchase the full Essential Baby Care Guide (RRP £19.99) or choose from 6 NEW individual guides on key topics – Breastfeeding, Formula Feeding, Introducing Solids, First Aid, Your Baby’s First Month and Sleeping (RRP £3.99 each).

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About the Essential Parent Company
The Essential Parent Company is Diana Hill (15 years experience as a science documentary director and series producer for the BBC) and Dr Rebecca Chicot (Mother and Baby Attachment PhD from Cambridge University). They work alongside the Royal College of Paediatrics and Child Health, UNICEF UK Baby Friendly, the St John Ambulance, the Meningitis Research Foundation, the National Literacy Trust, the Child Accident Prevention Trust, Consultant Paediatricians, GPs, Midwives, Health Visitors and many others to produce these incredibly high quality and comprehensive DVDs and Apps. www.essentialparent.com /@essparent

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