Press Release

April 18, 2015

Ready, Steady, Flip! FlipBelt Hits the UK

The days of baggy sweat pants with bulky pockets are long gone.


Active wear is sleeker and more stylish than ever before. The only problem is there’s nowhere to hold your phone, music, cards, gel packs and keys. That’s where FlipBelt comes in – a singular tubular waistband that solves one of the biggest irritations when working out —where to tuck your must-have items.

Made of a moisture-wicking, spandex-lycra blend, FlipBelt is every bit as flattering and contoured as the rest of today’s athletic wear and carries your on-the-go essentials without tying up your hands. To keep items secure, simply slide them inside the belt and then flip it over, no zips or fuss. Now, everything you need is sitting snug on your hip. No bulk. No bounce.

What to see it in action? Watch the video here.

Product information:

  • Price: £25
  • Unisex sizes: XS-XL
  • Sports: Multi-sports including running, gym, exercises classes.
  • Colours: Black, Carbon, Neon Punch, Violet, Royal Blue, Aqua, Hot Pink, Nuclear Yellow and Neon Green
  • Retailers: Retailers including At-Your-Pace, Achilles Heel, Front Runner and direct from FlipBelt UK.
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